Dr. Max Central Europe Pharmacy chain launches its 1st Own Label face care line
With a significant network of nearly 1000 pharmacies spread over Czech Republic, Slovakia and Poland, the pharmacy chain takes a new step forward
On October 17th, Dr. Max Pharmacy unveiled the first face care own label of the chain: NUANCE, composed of four lines.
Exploring the power of French plant actives, NUANCE brand signs a claim putting the spotlights on French know-how: “French Magic”. Alban Muller, as Ambassador of this French cosmetic know-how, had the chance to be part of the project, bringing on its expertise in natural actives and formulation to develop innovative and efficient skincare products.
Two launching event, first held in Hotel International in Brno and the second, held at the Ambassador Hotel in the heart of Prague, together welcomed about 500 Dr. Max pharmacists from Czech Republic.