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COSMETIC 360, 2017 Edition

Cosmetic 360 | 2017

On October 17 and 18th, the Cosmetic and Perfume industry professionals gathered at Cosmetic 36o for a 3rd edition at the prestigious Carousel du Louvre. This year, the State Secretary to the Minister of Economy and Finance, Benjamin Griveaux, launched the event and highlighted the importance of the international outreach of the French industry.

Speed-meeting, innovation awards, hackathon and conferences, during these two days, Cosmetic 360 visitors had the chance to discover the industry last innovations and make new contacts for future partnerships.

Around the aisles they could also smell the delicate chocolate fragrances from Alban Muller’s booth. This year, the Natural Expert introduced an exclusive natural cosmetic ingredient obtained from raw chocolate and developed in partnership with the French chocolate artisan, Frederic Marr.

In cosmetic formulation, exclusive 100% natural and sensorial textures were unveiled as part of the new generation Ready-to-beauty range. Enriched with hair and body care products, this evolving line meets the current needs for naturalness and authenticity of consumers.

Eco responsible approach which was showcased on the Cosmetopia booth with a little video to illustrate all the efforts made by Alban Muller to preserve the natural resources and ecosystem of the Beauce region.

To conclude these two days of tradeshow one big trend emerged:  “Anti-pollution shield” skin cares which fit perfectly with our active ingredient, Protectami®.

Pictures of the tradeshow