Alban Muller, participated in the China Beauty Expo 2017 in Shanghai
Asia’s largest beauty trade show, the China Beauty Expo 2017 took place in Shanghai for its 22nd anniversary. Once again, CBE met the ambitious challenge to gather cosmetic and beauty experts hailing from all over the world. 3 000 international exhibitors were present from 26 countries, filling the exhibition space of over 250 000 square meters.
In partnership with our distributor in Asia, LIFE BEAUTY, our Area manager, James Dickinson, was pleased to share the Alban Muller’s exclusive know-how and cosmetic expertise.
In line with the market expectations, our representatives presented the latest cosmetic innovations from our R&D laboratories, of which our new multi-action plant extracts and natural skin care products which aroused a great interesed among the visitors.