Alban Muller at the 1st Foreign Trade Advisors Show

Le Mondial des CCE

Mr. Muller, CEO of Alban Muller Group and Mrs. Bridenne, Executive Director, had the pleasure to attend the first Foreign Trade Advisors show, the last 6th and 7th October in Deauville. A very much appreciated event for companies, especially for the small and medium French ones, looking to expand on international markets. Organized by the Foreign Trade advisors Committee in France, this show gathered more than 1000 attendees from all over the world.

This Committee is an exemplary network of more than 4 000 business leaders and experts of the international markets, chosen for their skills and their experience. They are present in every region and in more than 140 countries with the mission to:

  • Advise public authorities
  • Promote activities in France
  • Foster French companies abroad
  • Train young entrepreneurs to international expansion

A rich and intensive program

These two days of networking allowed the small and medium French companies to meet the Foreign Trade Advisors of all countries and attend discussion panels on environment, biodiversity and digital solutions and then establish profitable exchanges with all the attendees.

Within this framework, Mrs. Bridenne talked with Pierre Gattaz, Chairman of the MEDEF, on the situation of small and medium companies in France. But also, with Muriel Pénicaud, Executive Director of Business France and Ambassador delegate for international investments on French exportation (Alban Muller exports 70% of its production) and with Nicolas Dufourcq, Executive Director of BPI France, about the Alban Muller group, which, with 59 other companies, is in phase to become a mid-cap company – thanks to its “Small and Medium Companies Accelerator Program”.

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